ISLAMABAD, 18 November 2015: Humara Media, a web-show, looking at different policy and practice issues that plague the Pakistani media industry and gave an impact on ethical conduct of media, is due to launch on 20th November 2015.
The web-show is an initiative of Pakistan Coalition for Ethical Journalism, PCEJ, led currently by Rozan and has been produced by Media Matters for Democracy, MMfD. Humara Media is a sixteen episode series, each episode designed to highlight various issues and challenges that have an impact of the conduct of media industry. It also seeks to highlight the affects of unethical practices of media on the society.
Humara Media, is a one of its kind show, attempted for the first time in Pakistan. It brings together senior journalists, writers, media analysis and civil society experts to discuss the industry.
“Humara Media seeks to move away from the simplistic discourse that condemns media industry for sensationalising news and prioritising commercial interests. The discussions in the series are nuanced, complex and aim to show the media audience how different policies and economic models that govern and direct the media industry play a part in the production and distribution of sub par content” says Sadaf Khan, Director Programs at MMfD and content producer of Humara Media.
“On this show, you will see themes that cannot be discussed on the mainstream media. Themes like media economy in Pakistan and the shortfalls of PEMRA Ordinance are discussed in detail”, says Asad Baig, Executive Director, MMFD and host of Humara Media, “This is not just a discussion on these important issues but also a documentation of the narratives of a wide group of stakeholders on the key issues surrounding the media industry in Pakistan”.
The idea for the show has been conceived by Asad Baig as a member of PCEJ, a coalition, that has been trying different venues and approaches to seek improvement in journalistic standards since 2013. PCEJ is a coalition of media associations, NGOs, civil society actors and a large number of journalists from across Pakistan. The Coalition is currently led by Rozan, an Islamabad based NGO that has been working with media for a decade.
The show will be hosted at MMfD’s website – http://mediamatterspakistan.org , PCEJ website – http://pakmediaethics.org/ and MMfD’s Facebook page https://www.facebook.com/mediamattersfordemocracy/
The show’s production team includes;
Asad Baig – Host
Mohammad Arsalan Saeed – Producer
Sadaf Khan – Content Producer
Sara Ali – Program Coordinator
Shaheen Gardezi – Cameraman
Tanveer Qureshi– Cameraman
Mohsin Malik – Non-Linear Editor
Irfan Noor – Non-Linear Editor