Baig is the founder of Media Matters for Democracy, country’s leading media development organisation, and the Media Lab, Pakistan’s first and only incubator and accelerator for digital media startups. He started his media journey with broadcast television in 2004, and has worked on various production projects, including freelance documentaries. He’s also been teaching various production related courses since 2008. Baig leads all of MMfD’s production related work and is responsible for setting up the Magic Wand Communications, MMfD’s development communication wing. Baig is the key facilitator of the Indie Filmmaking course.